62 terms an owner meets when dealing with a website, each with what it means and why it matters to you.
A 301 redirect sends visitors and search engines from an old address to a new one, permanently.
An A record points your domain name to the numeric address of a server.
Above the fold is what a visitor sees before scrolling.
A backlink is a link from someone else's website to yours.
A cache is a saved copy of something so it does not need to be fetched or built again.
A call to action is the button or line that tells the visitor what to do next.
A canonical tag tells search engines which address is the official one when a page can be reached several ways.
A CDN keeps copies of your site in many cities so visitors get it from somewhere close.
A CNAME record says one name is an alias for another name.
Core Web Vitals are Google's three measures of how a page feels to a real visitor.
Credit-metered edits charge you a token or credit each time you ask the platform's AI to change something.
A CRM is a system that keeps track of your leads and customers: who they are, what they asked, and what happened next.
DKIM adds a digital signature to your outgoing email so receivers can prove it was not altered.
DMARC is a DNS record that tells receivers what to do with email that fails SPF or DKIM checks.
DNS is the phone book that turns your domain name into the address of the server that holds your site.
Elementor is the most widely used drag-and-drop page builder for WordPress.
Export is getting your site out of a tool in a form that works somewhere else.
A favicon is the tiny icon that shows in the browser tab and in bookmarks next to your site's name.
A form submission is what happens when a visitor fills in your contact form and presses send.
Google Business Profile is the free listing that shows your business on Google Maps and in local search.
The hero is the large top section of a page with the main headline, image and button.
A honeypot is a hidden form field that traps bots because real people never see it.
Hosting is the computer that keeps your website online and hands it to visitors when they type your address.
A landing page is a single page built for one offer and one action, often for an ad campaign.
Largest contentful paint is how long the biggest thing on screen takes to show up.
Lazy loading waits to download an image until the visitor scrolls near it.
A lead is a person who has raised a hand: a call, a form, a chat, a quote request.
Lighthouse is Google's free tool that scores a page from 0 to 100 on performance, accessibility, best practices and SEO.
Lock-in is when leaving a tool costs so much that you stay whether or not it still serves you.
A look is one complete visual treatment of your rebuilt site: layout, type, color and spacing, with your content unchanged.
A match-first rebuild recreates your existing site faithfully before anyone changes a thing.
The meta description is the short summary that can appear under your page title in search results.
An MX record tells the world which server receives email for your domain.
Nameservers are the servers that answer DNS questions for your domain.
A page builder is a drag-and-drop tool inside WordPress or a hosted platform for laying out pages without code.
Page weight is the total size of everything a page downloads, measured in kilobytes or megabytes.
A plugin is an add-on that gives WordPress a feature it does not have on its own, like a form or a gallery.
Propagation is the wait while DNS servers around the world pick up a record change.
A registrar is the company where you bought and renew your domain name.
Requests are the separate files a browser must fetch to show one page.
A responsive site rearranges itself to fit any screen, from a phone to a wide desktop.
robots.txt is a small file that tells search engines which parts of your site to skip.
A rollback puts an earlier version of your page back in place of the current one.
A row is one horizontal band of a page, like the hero, a services grid or a testimonial strip.
Schema markup is hidden code that tells search engines exactly what a page is about, such as a business, a review or a service.
A single-file HTML page keeps its words, styling and layout in one file that any browser can open.
A sitemap is a file that lists every page on your site so search engines can find them all.
SPF is a DNS record that lists which servers may send email using your domain name.
An SSL certificate proves your site is who it says it is and encrypts traffic, which gives you the padlock.
A staging link is a private address where you review your new site before it goes live.
A static site is made of finished files that a server hands out as they are, with nothing built on the fly.
A template is a pre-made site design that you fill with your own content.
A theme controls how a WordPress site looks: fonts, colors, layout and often a pile of features.
The title tag is the page name shown in the browser tab and as the blue link in search results.
TTL, or time to live, is how long DNS answers may be cached before being looked up again.
Uptime is the share of time your site is actually reachable.
A version is a saved copy of your page at one moment in time.
The viewport is the visible area of a web page on the visitor's screen.
A voice note is a short recording you leave on a page instead of typing your feedback.
WordPress is the open-source software that runs a large share of the web, usually with a theme and a stack of plugins.
WPBakery is an older WordPress page builder that stores layouts as shortcodes.
WYSIWYG means what you see is what you get: you edit the page as it looks, not as code.
Paste your URL. We rebuild it, show you the match, and measure the speed. No template. No blank page. Human review from start to finish.
