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Glossary / Landing page

Landing page

A landing page is a single page built for one offer and one action, often for an ad campaign.

Unlike your homepage, a landing page has no menu of choices. It matches the ad the visitor clicked and asks for one thing, usually a form or a call.

Service businesses use them for seasonal offers, a single service, or one neighborhood. They are cheap to test and easy to retire.

A Think Bright Sites landing page is the same single HTML file as any other page. You can edit it in place, and its form saves to your records.

Related

Call to action

A call to action is the button or line that tells the visitor what to do next.

Form submission

A form submission is what happens when a visitor fills in your contact form and presses send.

Lead

A lead is a person who has raised a hand: a call, a form, a chat, a quote request.

Single-file HTML

A single-file HTML page keeps its words, styling and layout in one file that any browser can open.

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