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Glossary / Call to action

Call to action

A call to action is the button or line that tells the visitor what to do next.

Call now. Get a quote. Book online. A page without a clear next step leaves the visitor to guess. Most guess wrong and leave.

One primary action per screen works best. On a phone, a tap-to-call button in the header does more work than any paragraph.

We keep your existing calls to action in the match. If your old site buried the phone number, the looks bring it forward, and you decide.

Related

Hero

The hero is the large top section of a page with the main headline, image and button.

Above the fold

Above the fold is what a visitor sees before scrolling.

Landing page

A landing page is a single page built for one offer and one action, often for an ad campaign.

Lead

A lead is a person who has raised a hand: a call, a form, a chat, a quote request.

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