Above the fold is what a visitor sees before scrolling.
The phrase comes from newspapers folded on a stand. On the web it means the first screen. On a phone that is a small space, so every word there works hard.
Your business name, what you do, where you do it and one way to contact you belong above the fold. Everything else can wait for the scroll.
When we rebuild your site we keep your existing first screen in the match. The three looks then offer different ways to make that first screen land.
The hero is the large top section of a page with the main headline, image and button.
A call to action is the button or line that tells the visitor what to do next.
The viewport is the visible area of a web page on the visitor's screen.
Largest contentful paint is how long the biggest thing on screen takes to show up.
Paste your URL. We rebuild it, show you the match, and measure the speed. No template. No blank page. Human review from start to finish.
