The hero is the large top section of a page with the main headline, image and button.
It is the first thing a visitor sees. A good hero answers three questions fast: what you do, who you do it for, and what to do next.
Heavy hero images are the most common reason a page feels slow. The image needs to be sized for the screen, not uploaded straight from a phone camera.
Think Bright Sites keeps your current hero in the match. Then each of the three looks treats it differently, with your own photo or a cleaner layout.
Above the fold is what a visitor sees before scrolling.
A call to action is the button or line that tells the visitor what to do next.
Largest contentful paint is how long the biggest thing on screen takes to show up.
A look is one complete visual treatment of your rebuilt site: layout, type, color and spacing, with your content unchanged.
Paste your URL. We rebuild it, show you the match, and measure the speed. No template. No blank page. Human review from start to finish.