WPBakery is an older WordPress page builder that stores layouts as shortcodes.
It came bundled with thousands of premium themes for years. Many business sites still run it. If your editor is full of square brackets, this is likely why.
Turn it off and the page shows those brackets instead of a layout. That makes leaving feel impossible, which is a form of lock-in.
Think Bright Sites rebuilds from the page visitors see. The shortcodes never enter the picture. You get clean HTML with your content.
Elementor is the most widely used drag-and-drop page builder for WordPress.
A page builder is a drag-and-drop tool inside WordPress or a hosted platform for laying out pages without code.
Lock-in is when leaving a tool costs so much that you stay whether or not it still serves you.
WordPress is the open-source software that runs a large share of the web, usually with a theme and a stack of plugins.
Paste your URL. We rebuild it, show you the match, and measure the speed. No template. No blank page. Human review from start to finish.
