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Glossary / Page builder

Page builder

A page builder is a drag-and-drop tool inside WordPress or a hosted platform for laying out pages without code.

Elementor, WPBakery, Divi and the built-in editors on Wix and Squarespace are all page builders. They make layout easy for a designer and heavy for a browser.

Every page built with one depends on the builder staying installed and updated. Remove it and the page turns into a wall of shortcodes or vanishes.

A Think Bright page is finished HTML. It does not need a builder to run. Editing happens on the page itself, and the file still works if you take it elsewhere.

Related

Elementor

Elementor is the most widely used drag-and-drop page builder for WordPress.

WPBakery

WPBakery is an older WordPress page builder that stores layouts as shortcodes.

WordPress

WordPress is the open-source software that runs a large share of the web, usually with a theme and a stack of plugins.

WYSIWYG

WYSIWYG means what you see is what you get: you edit the page as it looks, not as code.

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