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Glossary / Title tag

Title tag

The title tag is the page name shown in the browser tab and as the blue link in search results.

It is the single most important line of text for search on any page. Put the service and the city near the front. Keep it under about 60 characters so it does not get cut off.

Every page needs its own title. Ten pages that all say Home | Your Business waste the space.

Think Bright Sites keeps your titles in the match. If several pages share one title, we flag it, and you fix it in place.

Related

Meta description

The meta description is the short summary that can appear under your page title in search results.

Canonical

A canonical tag tells search engines which address is the official one when a page can be reached several ways.

Schema markup

Schema markup is hidden code that tells search engines exactly what a page is about, such as a business, a review or a service.

Hero

The hero is the large top section of a page with the main headline, image and button.

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