A canonical tag tells search engines which address is the official one when a page can be reached several ways.
The same page might load at www and non-www, with and without a trailing slash, or with tracking codes. Google could treat those as separate pages. The canonical tag says which one counts.
Most owners never touch this. It matters during a rebuild, when old and new addresses overlap for a while.
Think Bright pages carry a canonical tag that points at your live domain. The staging copy points there too, so nothing on the staging link competes with your real site.
A 301 redirect sends visitors and search engines from an old address to a new one, permanently.
A sitemap is a file that lists every page on your site so search engines can find them all.
A staging link is a private address where you review your new site before it goes live.
The title tag is the page name shown in the browser tab and as the blue link in search results.
Paste your URL. We rebuild it, show you the match, and measure the speed. No template. No blank page. Human review from start to finish.
