Sign in Check my site
Glossary / Backlink

Backlink

A backlink is a link from someone else's website to yours.

Search engines treat backlinks as votes. A link from your trade association or the local paper carries weight. Hundreds of links from junk sites carry none, or worse.

Backlinks point at specific addresses. If a rebuild changes an address without a redirect, that vote points at a dead page.

Because Think Bright Sites rebuilds from your existing pages, most addresses stay the same. Any that change get a 301 so your backlinks keep working.

Related

301 redirect

A 301 redirect sends visitors and search engines from an old address to a new one, permanently.

Google Business Profile

Google Business Profile is the free listing that shows your business on Google Maps and in local search.

Canonical

A canonical tag tells search engines which address is the official one when a page can be reached several ways.

Sitemap

A sitemap is a file that lists every page on your site so search engines can find them all.

Is your website ready for the agentic web?

Find out in about a minute. Free, no sign-in, every line a measurement — then see your site reinvented. The Think Bright System does the work; a person reviews before go-live.

Free · no sign-in · about a minute · every line a measurement

Rather talk? Call (832) 422-7266