Most redesigns start by throwing your site away. We start by rebuilding it exactly, so you can judge the change against something real.
A redesign usually starts one of two ways. A designer opens a blank canvas, or a builder asks you for a prompt. Either way, the years you spent on your current site are set aside.
That is a loss before anything is gained. Your headline was tested by real customers. Your service list reflects what you actually sell. Your reviews are real. A blank page throws that away and asks you to remember it all.
A match is your existing site rebuilt on our lightweight page system, row by row, with nothing changed. Same headline. Same six service cards, if you have six. Same photos, same phone number, same reviews, same pages.
It looks like your site because it is your site. What changed is underneath: one lightweight HTML file per page instead of a stack of plugins. You can measure the difference before you have made a single design decision.
It is not a mock-up. It is not a homepage sketch with placeholder text. It is not our idea of what your business should say. Nothing gets invented. If your site says you have been in business since 2004, the match says 2004.
It is also not a trap. If the match shows that your current site is already fast and clean, we tell you. Some sites pass Google's speed checks today. Ours is the only step that shows you that number before you spend.
You check it. Page by page, on your phone and your laptop. Is the phone number right? Is the old price still there? Did the photo from the truck come across? You are checking facts, not judging taste, and that is a much easier job.
Anything wrong gets fixed at this stage. Then you approve the match. That approval is the foundation for everything after. Every look, every edit, every voice note builds on a version of your site you have already said yes to.
After approval we offer three looks: Bold, Clean and Warm. Each one is your whole site with a different visual treatment. Same words, same photos, different feel.
Because you have seen the match, you can judge each look against something real. You are not comparing a new design to a memory. You are comparing it to your own site, rebuilt, sitting one tab over.
As of this year, Wix, Squarespace, Webflow, Framer, GoDaddy Airo, Durable and Hostinger all generate new sites from prompts. None of them rebuild an existing site from its URL. Starting fresh is easier to build and easier to sell as magic.
Rebuilding faithfully is harder. It means reading what is there, keeping every row, and resisting the urge to improve before you have permission. We think that is the honest order. Match first. Measure. Then make it better, with you watching.
Paste your URL. We rebuild it, show you the match, and measure the speed. No template. No blank page. Human review from start to finish.