Think Bright Sites replaces that stack with one HTML file per page. This is not a knock on WordPress. It is a different trade: less flexibility, far less to maintain. Facts are current as of September 2026.
WordPress with Elementor or WPBakery
Think Bright Sites
A theme, a page builder and a plugin list. The WordPress.com AI builder exists, but it is for new sites only.
Your live URL, including a WordPress site. We rebuild what visitors see, not how it was built.
Existing-site rebuild
Think Bright Sites
Elementor has a URL importer. By its own limits it cannot handle nested elements, carousels or repeaters.
Every page, every row. Nested sections, sliders and repeated cards come across as what they show.
Design export and ownership
Think Bright Sites
Open source, so you own all of it in theory. In practice you get a database export for another WordPress host. Builder pages turn into brackets without the plugin.
One HTML file per page with your words and photos. It renders anywhere. The editor, chat, forms-to-records, staging and hosting are our platform, and a README names each piece and what to swap.
Editing model
WordPress with Elementor or WPBakery
Elementor and WPBakery are mature drag-and-drop builders with huge widget libraries.
In-place editing and voice notes. Simpler, and narrower by design.
Maintenance
Think Bright Sites
About 11,000 new plugin vulnerabilities were logged last year. The median time to exploitation was about 5 hours. Someone has to patch weekly.
No plugins, no theme, no database. One file per page. Hosting and the certificate are handled for you.
Forms and leads
Think Bright Sites
A form plugin plus an email plugin. Email sending is the part that fails quietly.
Forms save to ThinkBright records. There is no form plugin to babysit.
You choose a host and pay it separately. Full control, full responsibility.
Hosting is included on your own domain. You keep your registrar.
Speed measurement
Think Bright Sites
WordPress passes Core Web Vitals on about 49% of mobile origins. Results depend heavily on the theme and plugins.
We run Lighthouse on every push. One measured rebuild dropped from 176 requests to 16 and from 65 to 98.
Support model
Think Bright Sites
Your developer, your host and each plugin author. Several parties, no single owner.
HANS, our AI, does the work. A person reviews every change before it goes live, and your project queue reaches a person.
The software is free. Hosting, theme and plugin licenses and developer hours add up. There is no single price.
One start fee for the human week, then a low monthly, billed annually or monthly. HANS does the work. A person approves it. That is why it costs a fraction of what an agency charges. We set the numbers with you in a conversation while we onboard ten sites a week.